Core Tip: With the intensification of consumer grading, matte glaze and rough pottery styles are sweeping the globe, and cross-border e-commerce in Southeast Asia is growing at a rate of over 300%
– the global ceramic bulk dinnerware wholesale track has reached a critical turning point!
Ⅰ、 The fashion style and design trend of ceramic bulk dinnerware
1. Matte glaze ceramic dinnerware set topping, rough pottery ceramic tableware revival
Photo source:wholsale ceramic dinnerware supplier-Myoung
(1) European market: According to data from the Frankfurt Consumer Goods Fair (2024) in Germany, the proportion of new matte glazed ceramic dinnerware products reached 42% (an annual increase of 15%), mainly targeting the mid to high end market (unit price of $15- $50 sets).
(2) North American market: In the Williams Sonoma Spring 2025 catalog, new coarse pottery/stone tableware products account for 35%, with a focus on “natural texture+handmade traces” and premium space of ultra smooth glazed porcelain of 20% -30%.
(3) Emerging trend: Antibacterial glaze technology (patented by TOTO from Japan) has seen an annual increase of 18% in high-end hotel order penetration rate (according to GlobalData), with procurement prices 15% higher than conventional products.
2. Ceramic tableware wholesale in earthy colors dominate, with minimalist lines breaking through
Photo source:wholsale ceramic dinnerware supplier-Myoung
(1) Global e-commerce platform: According to the Amazon Home category, the search volume for ceramic tableware(like salad bowl,serving plate,soup bowl and ect.) in natural colors such as sand pottery, oat white, and gray green has increased by 67% annually (Q1 2024).
(2) Asian market: According to Gmarket data from South Korea, the repurchase rate of ceramic tableware with monochrome glaze and relief line design (such as wavy patterns and concentric circles) exceeds traditional printing by 25%, and the unit price increases by 12%.
(3) Tip for avoiding pitfalls: The unsold rate of ceramic dinnerware set with high saturation printing has risen in discount channels in Europe and America (Target’s financial report shows a 22 day increase in inventory turnover days).
3. Innovation in ceramic tableware design
Photo source:wholsale ceramic dinnerware supplier-Myoung
(1) Explosive case: Chinese brand “Zhepin”‘s stackable shaped ceramic plates (suitable for takeaway packaging) sell 2 million pieces annually in Japanese and Korean catering channels, with a wholesale gross profit of 40% for ceramic tableware.
(2) Emerging demand: Fall resistant enamel cups for outdoor camping (REI channel data: annual growth rate of 85%), pet tableware (Chewy platform search volume increased by 130% annually).
Ⅱ、 The consumption stratification of daily dinnerware is intensifying, upgrading vs. downgrading
1.High end market: Paying for "emotional value"
Luxury oriented: The joint designer bone porcelain plate ($299/piece) by British brand Wedgwood has seen a 30% increase in sales in the North American wealthy circle (according to the 2024 Robb Report data).
Sustainable premium: The wholesale price of Ecolabel certified tableware in the European Union is 25% higher, but the annual purchase volume of KaDeWe department store in Germany has increased by 40%.
2. Mass Market: Battle for Ultimate Cost Performance
Downgrade signal in North America: Wal Mart’s sales of $55.88/12 sets of underglaze color ceramic tableware soared by 200% (Q3 in fiscal year 2024), squeezing the middle end brand share.
Supply chain strategy: Supply chain strategy: The ceramic tableware produced in Chaozhou, China, mainly uses underglaze color technology, which has lower costs and higher quality compared to other regions.Myoung Ceramics, as a leader in the Chaozhou ceramic tableware industry, is particularly skilled in underglaze color craftsmanship. With exports to over 100 countries and regions, Myoung Ceramics(wholesale dinnerware supplier) has a return rate of over 85% for old customers, making it a suitable source factory for ceramic tableware wholesalers in today’s consumer downgrade.
3.Myoung Ceramic Tableware Manufacturer's Countermeasures for Tipping Stratification
Customer Segment | Core Demand | Wholesale Strategy Recommendation | Gross Margin Range |
Premium Boutiques | Design Uniqueness | Limited Editions / Handcrafted Ceramics | 50%-70% |
Middle-Class Families | Safety & Aesthetics Balance | Reinforced Porcelain + Matte Glaze Basics | 30%-45% |
Mass Market | Low Price & Durability | Simplified Process Standard Sets | 15%-25% |
Ⅲ、 The explosive growth of ceramic tableware categories in Southeast Asia and the Middle East has opened up new markets for cross-border e-commerce
1. Southeast Asia: Social media e-commerce ignites incremental growth
TikTok Shop Indonesia: GMV of ceramic tableware category increases by 320% annually (2024), with monthly sales of over 500000 “instagram style frosted cups” promoted by internet celebrities.These popular products are often white label products without a fixed brand Indonesian Muslim culture favors earthy colors and frosted textures, which typically have these features: a capacity of around 300ml, a double-layer heat-resistant design, and a silicone cup cover. The wholesale ceramic dinnerware set factories in Chaozhou, Guangdong are skilled in this type of craftsmanship. Although frosted glaze is 15% more expensive than polished glaze, the premium can reach 40%
Key opportunity: Muslim demand for Eid al Fitr gifts (Indonesian Ministry of Religion data: holiday tableware procurement budget of $700 million in 2025), attention should be paid to designs without gold borders or earthy colors.
2. Middle East: Parallel high-end and localization
Saudi luxury goods market: 24K gold brushed bone china tea sets sell out 30% faster at Harrods Riyadh branch than in London.
Compliance red line: The UAE ESMA certification requires a lead cadmium leaching standard that is 20% stricter than the EU, and the rejection rate for unverified products during customs clearance exceeds 60%.
3. New Blue Ocean in Latin America: Made in Mexico Alternative
Under the US Mexico Canada Agreement (USMCA), there are zero tariffs on Mexican ceramics exported to the United States, and there has been a surge in China’s OEM orders for Mexico (Huafushan Industrial Park data: Chinese ceramic factories will expand production by 80% in 2024).
Ⅳ. Suggested action list for wholesale ceramic dinnerware
Based on the market analysis in the first point, Myoung Ceramic Dinnerware Wholesale Supplier recommends that ceramic tableware companies and wholesalers prioritize expanding matte glaze base models (accounting for 50% of inventory), testing antibacterial glaze hotel orders (stock up 10%), and clearing high saturation printing inventory.It is recommended to enter the TikTok Shop Southeast Asian Enterprise Store (with a conversion rate three times higher than traditional B2B) and develop a Mexican OEM factory.Ceramic tableware production and sales enterprises as well as wholesalers should obtain EU Ecolabel and Middle East ESMA certifications (inquiry conversion rate can be increased by 35%).
——The above data sources: Frankfurt Exhibition Organizing Committee, Euromonitor International, TikTok Business White Paper, US Customs Service, Huafu Mountain Industrial Park Annual Report. Please treat the analysis results rationally!
